Online Donations: How To Generate More Revenue Online

nonprofit online donationsFor all you first-time fundraising organizers, or anyone who just feels lost or overwhelmed with figuring out how to get online donations, we’ve come up with some steps to help you out.

Everyone needs a helping hand sometimes. And no matter how deep their pockets are, most people have been faced with a situation where they’ve had to raise a large sum of funds before. If you’ve ever struggled with getting online donations, you know that sorting out how to raise money as well as the fundraising process is no walk in the park.

1. Define a Nonprofit Marketing Goal

You don’t have to get carried away with setting a specific monetary goal for your online donations, but it’s good to think about what you hope to achieve with your fundraiser.

The main purpose of this is to give your potential donors a clear idea of where exactly their donations will be going. Setting a goal is also a good way to keep you focused and motivated in your fundraising efforts.

2. Know Your Fundraising Options

Depending on what your goal is, there are vast and varied ways to raise those necessary funds.

It’s important to research all your options before starting your fundraiser, to be sure the method you’ve chosen is really the best way to reach your goal.

3. Choose A Fundraising Platform

We recommend using a combination of tactics to raise more online donations.

Related Article:  4 Step To Make Nonprofit Marketing Work For You

Many of our most successful fundraisers combined both on- and offline efforts to maximize their reach and total money raised.

4. Have A Solid Nonprofit Marketing Plan

We know it seems like there are a million things to keep track of when you’re raising money.

This is why we call our users “organizers”– it’s very important to stay organized when planning a fundraiser. Consider investing in a fundraising notebook to jot down ideas, keep track of donations, remind yourself of your final goal and schedule mini-goal deadlines.

5. Online Donations: Tips & Resources

The best way to get the most from your fundraising efforts is to try to emulate best practices.

Here’s a list of helpful blogs and platforms to give you online donation tips:

 

6. Hire A Fundraising Team

Building a team of co-organizers can help you smooth out the rough edges of your fundraiser.

Studies have even proven that a fundraiser has better chances of success if organized by a team.

A fundraiser with multiple organizers raises on average five times more money than one with a single organizer.

If you have the resources, you may even consider hiring a nonprofit digital marketing agency.

7. Promote Your Content Online

If a fundraiser falls in the forest and no one is around to hear it, does it make a sound?

After you’ve planned out your fundraiser, either online or in person, you have to promote your content.

The more visible your fundraiser is, the more online donations you’ll receive.

We recommend using a combination of tactics to raise more money.

Many of our most successful fundraisers combined both on- and offline efforts to maximize their reach and total money raised.

If you’ve ever had to do it, you know that sorting out how to raise money as well as the fundraising process is no walk in the park.

We know it seems like there are a million things to keep track of when you’re raising money.

A fundraiser with multiple organizers raises on average five times more money than one with a single organizer.

 

Conclusion

The most important thing to remember when navigating the challenge of how to get more online donations is that it’s okay to ask for help– including initially asking for donations and also organizing a fundraiser.

The beauty of fundraisers is seeing people come together to help reach a common goal– and with a little help that goal doesn’t have to be hard to reach.